Pandora Radio, Adding Value through Advertising

Over the last couple of years, they have managed to come back from a struggling website that was literally asking for donations or they would stop your service to one that is now the “it” place for specialized big-branded music advertising opportunities.  I’ve enjoyed watching all of the unique advertising channels pop up this summer.  I’ve seen everything from Chase Sapphire’s Sound of Summer to The Outer Banks of North Carolina “OBX Radio,” to a workout mix by Toyota’s Rav 4. Even the Today show has gotten into the act with an entire “hub” spot dedicated to their summer concert series.  http://www.pandora.com/NBCToday

All of these advertising efforts have also come complete with background skins to extend the message and call to action (including the obligatory FB and Twitter chicklets). For example,  “Get your free OBX guide now.”   

It’s nice to see advertising integration not only done well, but in a creative way that truly adds value to the product!    Cheers to you, Pandora!

In honor of their creative ad background skin and completely commendable social media campaign #enjoytheride, today’s suggested pairing is New Belgium’s Fat Tire.  Mmm…enjoy!